Ekaterina Walter, social innovator at Intel, recognized marketing thought leader and author has a new book entitled “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg.”

I first met Ekaterina Walter on Facebook.  I’ve since gotten to know her better and received an advance copy of her book “Think Like Zuck.”

Although I’ve never been a big fan of Facebook, I must admit that since reading her book I’ve come to appreciate Mark Zuckerburg’s entrepreneurial spirit as well as Ekaterina’s skill in writing a business book that is both informative and entertaining. This is a must read book for everyone.

Walter, who possesses tremendous insight and a great depth of current business and industry knowledge, has given us a well researched book that explains Facebook’s phenomenal success and Mark Zuckerburg’s growth from a nineteen year old hacker into an effective leader and gifted CEO.

We live in a world transformed by sharing, connecting and collaboration. Five years ago Twitter and the iphone were just launching and Facebook had less than 10 million users, most of them college students. Today Facebook is the most visited web site in the world and a publicly traded company that recently roared past one billion users, 600 million of which are mobile users.

We are aware that our world is rapidly changing around us and that some of the people responsible are Bill Gates, Steve Jobs, Jeff Bezos, Jimmy Wales, Jack Dorsey, David Karp, Elon Musk, Peter Thiel and Mark Zuckerburg.

In  reading “Think Like Zuck”  I’ve found a lot of answers to how Mark Zuckerburg did it as well as great insight and information on other successful businesses.

Facebook and Mark Zuckerburg’s purpose is “to make the world more open and connected.”

There is no denying that Mark Zuckerburg and his entrepreneurial vision have changed our world in a very dramatic way and created one of the most important tools of our time while fundamentally changing the way we connect and communicate online.

Mark Zuckerburg the enigma revealed: @katgordon has tweeted “Mark Zuckerberg: an enigma wrapped in a nerd becoming a mogul.”  Rather than being just a ruthless and lucky upstart, he is, in fact, a man with vision and personal discipline who sticks to his principles, recognizes his mistakes and shortcomings and strives to become a better leader.

Walter explores the five key principals that drive the success of not only Facebook but other businesses like it as well:

1. Passion  – Change the world by pursuing something you believe in.
2. Purpose – Don’t just create a great product, drive a meaningful movement.
3. People   – Build extraordinary teams that can execute your vision.
4. Product  – Create an innovative product that breaks all the rules and changes everything.
5. Partnerships – Build powerful partnerships with people who fuel imagination.

Walter, who has been a student of leadership all her life, also provides her model of the “Hummingbird Effect of Leadership” – These ten qualities make up The Hummingbird Effect of Leadership: Flexibility, Management, Agility, Strategic thinking, Persistence, Fearlessness, Result-orientation, Intuition, Character and Personal development.

 The amazing qualities of the hummingbird can be seen in the beauty and complexity of its flight. Just like this flyer, effective leaders soar in their purpose of serving others and, in the process, achieve unprecedented heights of success.

I learned a great deal about Leadership, Facebook and how Mark Zuckerburg came to be such a phenomenal success from reading this book. I also learned much from Walter’s five key principals and her insights into the successes of other companies including Zappos, TOMS, Threadless, Dyson, and XPLANE.

“Think Like Zuck” provides knowledge, insight and inspiration to help you make your mark in the world and build a business that makes a difference.

Who should read this timely and almost prescient book? Anyone who is passionate about innovation and disruption. Anyone who is an entrepreneur and those interested in entrepreneurialism. And anyone who is looking to learn from successful leaders.

Get your copy of Think Like Zuck now at Amazon.

Follow Ekaterina Walter on Twitter.

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